POD S2 EP5 Your Client Isn’t a Genre

SEASON 2 | EPISODE 5
Your Client Isn’t a Genre

21 October 2026

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Show Notes

She came in for personal branding photos.

Technically, that made her a personal brand client.

Except she was also a woman, a mum, a business owner - and she was turning 50.

And that mattered to her.

So alongside the photographs she needed for her business, we created something entirely different. There was champagne, confetti, balloons and a stack of images that would never make it to LinkedIn.

In this episode I explore the difference between being clear about your niche and becoming so rigid that you stop seeing the PERSON!

Because your clients’ lives don’t stop after their photoshoot - and perhaps your relationship with them doesn’t have to either.

LINKS :

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