POD S2 EP2 Stop Asking People to Buy 5 Minutes After They Found Out
SEASON 2 | EPISODE 2
Stop Asking People to Buy 5 Minutes After They Found Out
16 September 2026
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Show Notes
When I was 18, I worked with three women in Ireland who spent months preparing for a one-week summer holiday.
I thought they were completely ridiculous.
Years later, I realised they understood something I’d been getting wrong in business.
The anticipation was part of the experience.
In this episode, I’m sharing what I accidentally taught me about marketing, and why we don’t need to wait until something is finished before we start talking about it.
In this Episode, I cover:
Why anticipation matters in marketing.
Giving your ideas enough runway.
Why last-minute marketing can feel salesy.
Rethinking what it means to be “ready”.
Taking some of the pressure off selling.
LINKS :
Sign up for our workshop Booked by Christmas HERE
Learn about Shoot Caddy HERE
Learn more about learning inside of Academy HERE
Wanna get a one-on-one FREE strategy call with me? Book HERE
