Personal Brand Photography Education with Paula Brennan

Paula Brennan Education

32: How to Charge what you WANT to Charge

February 8th 2023

Show Notes

I recently had a brilliant question posed to me in my mentoring group and I thought this was an excellent topic to discuss...

How long did it take before you're able to charge what you charge?

So to break it down further, my beautiful community member wanted to offer premium experiences and find clients willing to pay whilst considering the hard work it takes to become a high-service business.

And this is something I could talk for days about.

However it really got me thinking about the journey.

So I decided to dig into what I think is a really topical conversation that made me look back on how I started my business, the not-so-great decisions I made, and how I finally see my photography's value and used this to leverage my business.

In this episode, I Share

* The shame I felt when I shared something honest

* Incrementally improving sales systems to massively improve your results

* Upgrading your positioning

* Attracting and pulling clients VS pushing my products to them

* Crafting a client's journey

* What it means to sell high-end experiences

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Hi, I'm Paula

I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.

Hi, I'm Paula

I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.

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