But I was quietly pleased when most people just wanted a better quality life and more time with those they loved.

And I can so relate to this, after missing so many "big" occasions in my early career, because I said yes to work and no to life.

Let's face it, there are so many tips out there to help virtual businesses to prioritize working less and living the ideal life, so why can't we translate this into traditional service businesses?

More holidays, more family time and just more time for yourself are some of the few things we often put on the back burner when building a business.

And even more so for creatives, as we immerse so much of "ourselves" into the experience and product, it is hard to shut off and just "be" sometimes.

If this resonates with you, grab pen and paper for this episode, cause I want to help you to practically start the journey of creating your desired lifestyle from your photography business.