This is a question I know so many photographers wrestle with.
If you have an already engaged following who love your wedding or portrait work, it can be difficult to think about how to integrate personal brand photography into the mix.
Similarly, if your website is dedicated to families right now, you might be asking yourself the question how on earth do I now orient to target a whole new audience within this existing website layout.
I completely understand this dilemma as I myself have faced this one many times through my photography business.
And so that is why I decided to dedicate a whole podcast episode to this one.