This is a question many photographers think clients ponder upon. However the reality is most clients are ready to take the leap and make the investment, they really are.

So it's on you as the photographer to step up and confidently make the connection with these clients.

This is why I loved speaking with my gorgeous client Kerstin Reithmyer, so you can hear it not just from me but from a successful business owner who credits a lot of what she has been able to achieve to making wise investments in her marketing and her online presence.

Kerstin is a business coach who works in the online space, and has created an amazing reality for her life, allowing her to travel freely, work her own hours and be an entrepreneur in the business world.

I wanted to let you hear all about her experience of working with personal branding photographers, how it has impacted her business to give you a business owners perspective on the importance of branding photography.