Paula Brennan Education
8: Shake up your Shooting to Create Collections People will Buy!
June 6th 2022
Show Notes
Ever looked through one of your shoots and just felt like it all looked a bit samey same?
 

Different outfits, different backdrops even, but the person and posing feels like it is just repetitious and perhaps a bit on one note?

One of the things I strive really hard for on my Personal Brand Sessions with clients is to create a catalog of imagery filled with variety.

After all, the goal for the client is that yes, they look professional, but also that these images are taken over the course of many days (weeks or a year) NOT all in one day on one shoot.

I want my client to have buckets of content of themselves that they love, that they will want to share, and I want them to want to come back and do it all again!

Now I know a lot of photographers who are naturally spontaneous, and can just see, create and capture moments without too much pre-thought or organisation.

But this just isn't me! Especially on photoshoots for people in business who have requirements that can be quite specific and goal oriented.

So in order to make sure I am ready to get the most that I can for my clients to not only meet but to exceed their needs and expectations, I need to be super organised.

Both before the day, when the client arrives, and during the shoot.

If this resonates with you, you are going to love what I share in this episode!

I share about how I prepare and plan my shoot to ensure I capture maximum variety for my client which they love, and in turn leads to healthy average sales (not the goal, but definitely a bonus)

In this Episode I Share:
● Outfit Planning
● Integrating activities to the plan
● Mapping out shoot sets
● Personalizing what you do on set so that the images feel like your client
● Using a list to keep you on track (so you can go off the page)
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Hi, I'm Paula
I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.
Hi, I'm Paula
I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.
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