Paula Brennan Education
4: Is There A Big Enough Market For Personal Branding?
May 11th 2022
Show Notes
One of the questions I continually get asked by photographers is, "Are there actually enough clients out there wanting personal branding photography?"
 

And the easy answer to this is YES absolutely.

Let's be honest, the average entrepreneur/business owner doesn't have the capacity or desire to create and execute a social media strategy to show up online regularly.

So personal branding photography is a marketing tool most small businesses need and want.

The BIG thing is knowing who to market to and what kinds of products they will want from you.

Because let's face it, when it comes to selling and profiting with personal branding, you need to get to know your potential audience.

From my 22 years as a working pro, I have learnt a huge lesson, the more defined you are about who you want to work with and how best you can serve them, the more you become the only choice for your ideal client.

Pricing then starts to become irrelevant as they will be invested in what you do emotionally.

In this Episode I Share:
● The main types of personal brand clients
● What it is they want from you
● How to serve clients that will keep coming back for more
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Hi, I'm Paula
I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.
Hi, I'm Paula
I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.
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