And hello to being a confident marketer, sales person and business owner with this blueprint to shoot dream clients in beautiful spaces with Mini Personal Brand Shoot Days.
Can you imagine being able to serve 4, 6 or even 8 different clients a month, and make all the money you need to have a thriving business in just one shoot day?
Best of all, these clients need loads of content, regularly, and if you create an awesome experience for them that's easily repeatable for you, they will come back time and again.
So I want to walk you through setting up a system, where you take care of all the hard stuff, so you make it easy for your clients to book, whenever they can.
And let's face it, most small business owners are on the go, morning till night when they get the kiddies down, the phones are not ringing, they have a wine in their hands and are scrolling their socials.
So why not meet them where they are, with a smooth process so that all they need to do is whip out their credit card and book a session with you...!
Then do silly things like discount packages, give away free hours, pages in albums or free prints in sales sessions, and sadly sometimes make little or no sales at all on portraits.
By creating experiences that I myself would love to have (as a client)
At my kind of dream locations (filled with luxe & light)
And by crafting a journey for my clients that feels high-end (but takes WAY less time for me to execute than ever before)
I now finally have a business that works for me, rather than me working for it!
By creating experiences that I myself would love to have (as a client)
At my kind of dream locations (filled with luxe & light)
And by crafting a journey for my clients that feels high-end (but takes WAY less time for me to execute than ever before)
I now finally have a business that works for me, rather than me working for it!
This is where we will literally map out and design the entire experience from your customers point of view.
I am going to share with you the exact emails and video scripts I use to walk my clients through a seamless experience with every touchpoint already mapped out so you don't ave to think.
We will implement all the emails to take your clients from initial lead, to confirmed sale and even share the exact contracts and questionnaires ready for you to adapt and make your own.
This will be a big implementation session, as I want you to walk away with everything set up and ready to hit play on.
Marketing is one of the places where so many can fall down. So I am going to take you step by step how to set up a system that you can roll out again and again.
We will start with the email templates to plug and hit send on to your existing list, so you can make sure everyone in your database is well informed and knows what you are doing.
Then we will work on a basic ad & post schedule to make sure you have plenty of posts ready to hit play on.
We will also provide Social Media Graphic Templates and Video Templates for canva so you can literally just add your own images and you are set.
This lesson will be action packed but at the end of it you will have a whole marketing kit at your disposal ready to launch.
I am going to share with you the exact emails and video scripts I use to walk my clients through a seamless experience with every touchpoint already mapped out so you don't ave to think.
We will implement all the emails to take your clients from initial lead, to confirmed sale and even share the exact contracts and questionnaires ready for you to adapt and make your own.
This will be a big implementation session, as I want you to walk away with everything set up and ready to hit play on.
Then we will work on a basic ad & post schedule to make sure you have plenty of posts ready to hit play on.
We will also provide Social Media Graphic Templates and Video Templates for canva so you can literally just add your own images and you are set.
This lesson will be action packed but at the end of it you will have a whole marketing kit at your disposal ready to launch.
I am going to share how you can avoid the need for IPS and allow your clients to make their own selections and easily upgrade at home on their own.
Or if you love IPS and it is working consistently for you, I will share a system to make upgrading easy in one simple step.
this will be a complete implementation training for you to plug in these systems to make sure you are ready to take care of your clients and their shoot day to completion.
Done-For-You Set up : Let us save 85% of the set up time with everything all plugged into CRM, ready for you to customise and make your own (Value - hours!)
This bonus live training is designed to make sure you get this all actioned,
less 'thinking about it', and more
GETTING IT DONE!
PLUS when you enrol during this limited time you'll get
$300 off
the usual course price!
This bonus live training is designed to make sure you get this all actioned, less 'thinking about it', and more
GETTING IT DONE!
PLUS when you enrol during this limited time you'll get
$300 off
the usual course price!
"MY WORK JUST ISN'T GOOD ENOUGH...NOT PERSONAL BRAND ENOUGH" |
However when you create mini shoot days, you are in the driver's seat and get select the kinds of locations that will match the brand vibes you want to be known for. Think dark and moody, think light and bright, think industrial, modern, funky... whatever your heart desires.
Once you take control of the kinds of shoot experiences you offer and create, you unlock your creativity to create and curate the kind of aesthetic you want to be known for.
And with my 10 go-to poses that will work any location you will be on your way to folio bliss.
"THERE JUST AREN'T CLIENTS WHO WILL PAY IN MY AREA" |
Yes, we are in a tough financial climate right now, but more and more small business owners know they need to be online more and need your help to do so.
And you know what? Personal branding is a different kind of spend, as it comes from a marketing budget, so people rationalise the investment differently as it is a logical decision, not emotive.
And the beauty of running a minis day you are spreading the cost of bringing together such a high end experience across multiple clients, so this makes is so much more affordable than if they tried to organize it all with another photographer.
And whoop creates so much more profit for you at the same time. Win Win!
"I AM JUST NOT GOOD AT BUSINESS AND SYSTEMS" |
The good news is, there are so many easy-to-use systems to help you have the professional edge, you just need a guide to show you the straight path through so you don't lose days down unnecessary rabbit holes.
With my step-by-step training and all the templates ready for you to just plug and play, by the end of this course you will be an automation boss.
My system is designed to shave at least 2 hours of admin (and literally 2 days of brain space) per client so you can confidently send your clients through a seamless system that works to not only have them turning up prepared (hello ironed clothes and painted nails) but easily increase your average sales afterwards to boot.
But also make sure you can replicate this level of service to each and every client on autopilot so you can book more clients or go sipping more Margaritas (no judgment!)
"THE PHOTOGRAPHY INDUSTRY AS A WHOLE IS ON THE DECLINE" |
The beautiful part about so much tech coming in, is that more and more people will want (in fact crave) a high quality experience (with real people).
So create an experience beyond what they can do for themselves (not the over filtered selfies).
An experience that would be too expensive and time consuming to do it all on their own (cause remember, business professionals are time poor) this will set you apart, grab attention and ensure your business has longevity.
And remember, the average business owner is not Gen Z, they did not grow up with a smart phone as their mirror and they still hate being in front of the camera... so they are happy to pay a pro (well) to help them tick this off their to-do list.
"I STRUGGLE TO MARKET MYSELF SO HOW CAN I BE SEEN AS AN EXPERT IN THIS AREA?" |
OK, so right now you are feeling like a big imposter, who hasn't been there? This whole Personal Branding thing has only really come about in our industry in the last 5-10 years. So we are all fairly new to this game.
Can you help people to tell their story visually? (I'm pretty sure this is a yes)
Have you had to figure out how to build your own website or post your own images to social media (I would say this is a definite yes).
Guess what? You are already streets ahead of where your future clients are at.
And if you have been shying away from marketing as you have not been very clear about who your ideal client is or had a product and experience you were excited about sharing,
YOU ARE IN THE RIGHT PLACE!
Cause I am going to help you to create what you will not only get super pumped about sharing, I am also going to give you the words, post templates and mojo to help you share this on overdrive.
If you don't feel like you want to continue implementing setting up a Mini Shoot Day System in your business, simply reach out, show us that you have done the work, and we'll refund your investment.
If you don't feel like you want to continue implementing setting up a Mini Shoot Day System in your business, simply reach out, show us that you have done the work, and we'll refund your investment.